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Umasqu Studio

Luxury Neighborhoods for Shopping Splurges and Authentic Israeli Souvenirs

Tel Aviv is chock-full of stylish neighborhoods. Those seeking some retail therapy (and goodies to bring back home) will find more than enough reason to shop in these niche enclaves of the White City.


Neve Tzedek

Neve Tzedek is one of the go-to areas for upscale shopping. From gorgeous French labels at Numero 13 to local brands like Mizo and Comme-Il-Faut to boho garb at Badim, the main rue, Shabazi, carries it all in charming spades. Also be sure to check out local jewelers Agas & Tamar and She-Ra, as well as a smattering of artisanal ceramic shops with handmade wares and Judaica.


Jaffa Flea Market

In Jaffa’s Flea Market there are plenty of winding nooks and crannies to discover. of course, there is the daily antiques and brocante market in the main square, but the surrounding area is rife with local fashion brands like the monochromatic minimalism of Sharon Brunsher, the legendary elegance of Maskit (a heritage brand originally founded by Ruth Dayan), unique and unexpected jewelry by Ruby Star, and one-of-a-kind designs by Umasqu and the local collective of artists at Asufa Design and Saga. Also, the gorgeous home, art, and design shop, Rezort, which is just outside of The Jaffa Hotel, is well worth a visit for unique gifts for you and yours.



Sheinkin Street & Surrounding

One of the city’s quaintest streets, bustling with families, cool kids, and die-hard Tel Avivians also has its fair share of independent Israeli boutiques and brands. Head to Aviva Zilberman, Alef Alef, Belle & Sue, and Story for beautiful clothing and housewares.


Basel Square

This charming nook in northern Tel Aviv is one of the poshest pockets of the city. For plus size, stunning imports from Europe, make a bee-line for Noemi Boutique. For adorable kids’ threads, Flamingo is too cute for words (think mini leather jackets and leopard jumpsuits). There are plenty of coffee shops and eateries for lounging in the area as well.


Masaryk Square

Another sweet little area, Masaryk attracts local indie labels and design shops. For paper and DIY lovers, Yooleta is a dream and NOOK is a lovely ode to Japanese product design. Fashion obsessives will love Israeli designs by Gertrud and Shuna Jewelry.


If aircon and convenience are what you are after, the newly-built mall Gindi TLV is spacious and gleaming, full of big box chains like Zara, Mango, COS, American Vintage, H&M and much more.